Positioned as a modern, accessible, and fashion-forward label, Youniq fills a long-standing gap within the Group’s retail offering. While Safeer Group has established strength in kidswear and adult essentials, Youniq brings a curated range aimed at the style-aware generation seeking fresh, expressive, and everyday-ready looks. The brand’s collections focus on smart casuals, weekend wear, denim, athleisure, accessories, and seasonal trends – crafted to resonate with younger shoppers and those looking for contemporary wardrobe staples.